Concept and client briefing
Fabby’s Window Display
A proposed window graphic system developed through client planning, photography selection, and large-format design.
Fabby’s Fun Food needed a bold window display that could attract attention, communicate the restaurant’s personality, and showcase its food from outside the building. I developed a coordinated concept using food photography, energetic typography, bilingual messaging, and modular graphics that could be arranged across multiple windows. The concept was fully designed but was not ultimately produced or installed.
MY ROLE
Sole designer responsible for client planning, concept development, layout, photography selection and preparation, messaging, and production planning.
DELIVERABLES
Multi-window display concept • Food photography panels • Promotional messaging • Bilingual graphics • Production layout
CLIENT
Fabby's Fun Food | fabbysfunfood.com
TOOLS / PRODUCTION
Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. The concept was planned as a large-format window vinyl installation with the potential of adding door graphics as well but remained unproduced.
HEADING
Short explanation of image
RELATED PIECES OR DETAILS
One shared description explaining the two images above.
Design Approach or Production Considerations
The design needed to work both as a complete storefront composition and as a series of individual window panels. I combined close-up food photography with short, high-impact messages that could be understood from a distance. The modular layout allowed the imagery and bilingual phrases to move across differently sized windows while preserving a consistent rhythm and visual identity.
