Public-program collateral
Daysprings Theatre Campaign
A coordinated promotional campaign supporting a community theatre production across print and event materials.
Daysprings Family School needed a cohesive visual campaign to promote a theatrical production and provide audiences with supporting materials during the event. I created the primary campaign artwork and adapted it across posters, a multi-page program, and apparel so that the production maintained a consistent identity before and during the performance.
MY ROLE
Volunteer designer responsible for the campaign concept, promotional artwork, publication layout, apparel graphics, and production-ready files.
DELIVERABLES
24″ × 36″ poster • 6.5″ × 9.5″ eight-page program • Digital program • Screen-printed cast T-shirts
CLIENT
Daysprings Family School
TOOLS / PRODUCTION
Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. The 24″ × 36″ posters were printed on premium satin poster paper. The printed programs were saddle stitched, with a digital version offered as an alternative. The shirts were screen printed by a local provider in sizes appropriate for the participating children and adults.
HEADING
Short explanation of image
RELATED PIECES OR DETAILS
One shared description explaining the two images above.
Design Approach or Production Considerations
The campaign needed to capture the personality of the production while working across materials with very different proportions and functions. I developed a central visual direction that could serve as the promotional image, then adapted its typography and graphic elements for the information-heavy program and simplified apparel application. Files were prepared separately for commercial printing and garment production.
