Publication design
Petersen Welding Skills Workbook
A 60-page evaluation workbook that transforms technical spreadsheet content into a clear, repeatable publication.
I designed a 60-page welding skills book using evaluation content supplied through spreadsheets. The goal was to organize a large amount of technical information into a publication that employees and evaluators could navigate, complete, and reference consistently.
MY ROLE
Sole designer responsible for information architecture, page layout, visual hierarchy, table development, styling, and repeatable production setup.
DELIVERABLES
Cover design, evaluation pages, structured tables, sign-off areas, and a complete 60-page workbook.
CLIENT
Petersen Inc. | peterseninc.com
TOOLS / PRODUCTION
Adobe Illustrator | Adobe Photoshop | Adobe InDesign
HEADING
Short explanation of image
RELATED PIECES OR DETAILS
One shared description explaining the two images above.
Design Approach or Production Considerations
The primary challenge was turning raw spreadsheet content into a practical evaluation tool without losing information or making the pages feel overwhelming. I developed a consistent hierarchy, table system, and repeatable page structure so that similar information could be compared easily and future editions could be updated efficiently.
